BDMC Professionals on Law Firm Change & Transformation


During May 2022, Seldon Rosser conducted a series of zoom sessions with 20+ Directors of BDMC/CMOs from major law firms based across Australia, Hong Kong, New Zealand and Singapore.

The discussion with every group centred around Law firm BD & Marketing professionals as Change Agents. We talked about what change has meant to them and their teams, how this has impacted the role and expectations on BDMC teams in their firms and how much appetite remains for change after having to adapt to new ways of working.

We asked:

  1. What are the biggest transformations that your teams are dealing with right now?
  2. How is your team adapting to the transformation and change at your firm?
  3. Now that we’ve experienced that we can change and adapt very quickly, are you seeing more of an appetite for change and innovation within your firms or are we going backwards?
  4. What is the role of BDMC teams in all this change?

In this report – we share what we heard.

We have had great feedback from those who participated and we are pleased to share this report more widely.

To learn more, download a full copy of the report.

Download a PDF version of this Article (PDF 866 KB)

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