S1 Ep 5 – Why Random Acts of Coffee Are a Waste of Time with Lisa Leong


In episode 5, Graham Seldon talks to CEO of the O10 Group and host of the ABC’s radio program, This Working Life, Lisa Leong.

According to Lisa, lawyers and BD professionals are wasting their time having random acts of coffee. To be effective, business development professionals must get in front of clients and ask insightful questions so they truly understand their client’s business strategy. But they must also understand the personality and strengths of lawyers so they can make smart connections.

In this podcast you will learn:

  • How clients and firms will win by making BD professionals client-facing.
  • Why the empathy revolution will help lawyers, BD, marketing and communications professionals stay employable and relevant in the age of artificial intelligence.
  • How business development professionals can help lawyers have deeper and more strategic conversations with clients.
  • How to convert cold case clients into strategic growth clients for the firm.

About our guest, Lisa Leong

Lisa started her career as an intellectual property and technology lawyer in Australia and London, before she completely changed direction and became an ABC radio presenter for eight years.

Following her stint as a DJ, Lisa returned to the law as Head of BD for Herbert Smith Freehills in Asia, then later returned to Australia to come their BD Disruptor.

Lisa is the co-founder of the O10 Group, and is their CEO for the APAC region. The 010 Group works with professional services firms to drive growth in their strategic accounts. She is also host of the ABC’s weekly radio program, This Working Life.


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