The Client led change to Law Firm BD & Marketing

Article Seldon Rosser - The Client led change to Law Firm BD and Marketing

During May 2021, Seldon Rosser conducted a series of zoom sessions with four groups of CMOs/Directors of BD&M (a total of 26) from major law firm brands in Australia, Hong Kong, New Zealand & Singapore.

The discussion with every group centred around the question:

How are clients expecting to engage with law firms in the future, and, how will this impact BD&MC team structures?

We asked:

  1. Have client expectations changed?
  2. How have they changed?
  3. And how did the insights shared affect whether law firm BD&MC teams have the right skills and people in place for the future of the industry?

In this report – we share what we heard.

Key topics include:

  • Lawyers as business advisors
  • The impact of pricing
  • Project managing the business of law
  • Virtual client engagement and bespoke content strategies
  • The role of the Client Relationship Manager
  • Generalist v Specialist BD professionals
  • The role of Marcomms specialists
  • The changing nature of the CMO role
  • Location & resources/low cost centres
  • Partners & BD&M
  • Investment in BD&M and skills development for BD&M

We have had great feedback from those CMOs who participated and we are pleased to share this report more widely.

To learn more, download a full copy of the report.

Thanks for visiting our site. We’d love you to stay in touch. If you’re not ready for your next job, follow us on social media or sign up for our jobs & news so you can watch the market. When you’re ready, contact us for a confidential discussion about your next role.