In episode 4, Graham Seldon has a lively discussion with co-author of The Marketer’s Guide to Law Firms (How to Build Bridges Between Fee Earners and Fee Burners in Your Firm), Genevieve Burnett.
Genevieve gives her perspective on how the traditional structure of law firms resembled feudal systems, making partners aristocrats, lawyers tradespeople and marketing, business development and communications teams the peasants! But Genevieve firmly believes the revolution for BD & M in law firms is coming!
Tune into this podcast to hear Graham and Genevieve discuss:
- The tenuous position of the Managing Partner and the power struggles that exist within a partnership
- The different types of lawyers and why it’s important for business development & marketing professionals to understand how to work with each category
- How progressive firms are abandoning the traditional feudal hierarchy and harnessing the skills and knowledge of business development & marketing professionals
About our guest, Genevieve Burnett
Genevieve Burnett is Director at Good Writing and The Pink Rottweiler Copywriting as well as co-author of The Marketer’s Guide to Law Firms – How to Build Bridges Between Fee Earners and Fee Burners. Genevieve began her career as an academic historian before qualifying and working as a lawyer for Clayton Utz. After seven years in legal practice, she moved to communications and now teachers lawyers, academics and other professionals how to be clear and effective writers.